Evrim Kuran

BIO

Evrim Kuran studied English Language & Literature at Hacettepe University and HR Management & Development at Marmara University; then received her Executive MBA degree at Sabancı University. She co-founded Dinamo Consulting in 2005. Her areas of expertise include Generational Studies with particular focus on Employer Branding, Generation Y, Organizational Attractiveness, Developing Effective Behavioral Patterns of New Age Talents. She has worked as the Employer Brand consultant of many local and global brands and she is also the Middle East Director of world’s leading employer branding research and consulting company, Universum. Her articles are published at certain national and global publications and portals. Evrim Kuran, at a certain stage of her career, also worked as an ELT professional at foundation schools. She is still a lifelong learner.

ABSTRACT

Generation Y: Understanding a Misunderstood Generation

Generation Y, a.k.a the millennials, refers to individuals born between 1980 and 1999. 35% of the population of Turkey consists of this young generation and at the end of every academic year, nearly 700,000 graduates from over 190 universities in Turkey start getting ready to join the labor market. It goes without saying that we can no more address this new generation with the tools we used to adopt.

The session will be questioning whether we have misunderstood this young generation with specific reference to the largest university students research done annually in Turkey and in 52 countries globally. Kuran, in her speech, will be posing the question: “Are our current systems in tune with the learning needs of Generation Y?” and help the audience explore why learning and development journey requires a paradigm shift from reactive to co-active approaches. The session will also provide the audience with practical ideas of how we can maximise the students’ engagement and inclusion in the learning context.
Generation Y: Understanding a Misunderstood Generation